Wait! Before you go...

Subscribe to TheShift e-newsletter for LCA and sustainability resources and news.

Our Commitment to You

We will help you innovate and grow while lightening your footprint on the planet through new products, services, and business models

We will provide actionable insights that prioritize your brand and bottom line

We will listen closely to your needs and ensure you receive value for your investment

We will be rigorous in our work to protect you from claims of greenwashing

Your data and your model belong to you

Working With Us

Lise Laurin
Lise Laurin
CEO & Founder | 20+ years experience in LCA, S-ROI

In-depth knowledge: electronics semiconductors, innovation-orientated sectors

ACLCA Lifetime achievement award, 2017: VP of the Sustainability Conoscente Network

Sample Project: 3D printing LCA for HP Inc. - "HP is using it to guide further innovations in products and business models."

Valentina Prado, Ph.D.
Valentina Prado, Ph.D.
Senior Sustainability Advisor | 10+ years experience in LCA

In-depth knowledge: civil engineering, emerging technologies - especially cases of high uncertainty. Decision analysis experience.

Taught Masters-level LCA theory & application at Institute of Environmental Sciences(CML), Leiden University, the Netherlands.

Author, 21 peer-reviewed journal articles.

Caroline Taylor, Ph.D.
Caroline Taylor, Ph.D.
Chief Scientist | 10+ years in sustainability & LCA

In-depth knowledge: bio-products, physical systems, chemical engineering, emerging technologies, stochastics/simulation, S-ROI

Experience in modeling and integrated systems (including high-uncertainty cases) & decision-making visualization of complex data & results.

On [email protected]/SFSU Advisory Board & ACLCA policy committee.

Juanita Barrera
Juanita Barrera
Sustainability Analyst | 4+ years experience in LCA

In-depth knowledge: process engineering, land-use change, agriculture.

Sample project: “Life cycle assessment & socioeconomic evaluation of the illicit crop substitution policy in Colombia,” published in Journal of Industrial Ecology.

H. Thomas (Tom) Etheridge, Ph.D.
H. Thomas (Tom) Etheridge, Ph.D.
Senior Sustainability Advisor | 15+ years experience in LCA

In-depth knowledge: LCA & carbon footprint analysis for business strategies, corporate sustainability, sustainability reporting.

10 years, Worldwide Life Cycle Assessment and Carbon Footprint Program Manager, HP Inc.

Pioneered use of anticipatory LCA for product design & improvement, and market creation

Miguel Hernandez
Miguel Hernandez
Junior Sustainability Analyst

In-depth knowledge: Consumer packaged goods R&D, sustainable packaging 

Bachelor’s degree in Chemical Engineering from Universidad de los Andes in Bogotá, Master’s degree in Environmental Management from the same university’s Business School

Karen Martinsen Fleming
Karen Martinsen Fleming
Chief Marketing Officer | 20+ years experience in sustainable business, marketing, education

In-depth knowledge: Sustainable branding, marketing, product development, communications & education.

Led branding and national launch of Seventh Generation and Stonyfield Farm.

20+ years experience creating profitable growth for B2C and B2B organizations.

BA in Government from Dartmouth College; MBA from Harvard University.

Mariana Ortega Ramirez
Mariana Ortega Ramirez
Junior Sustainability Analyst

In-depth knowledge: Agriculture, forestry, livestock, and fishing, with special attention on mapping of stakeholder perspectives.

Bachelor's degree from UPIBI-IPN Instituto Politécnico Nacional & Técnico in Mexico City; Master’s degree from Leiden University – TU Delft & Graz University in the Netherlands.

Zeynab Yousefzadeh
Zeynab Yousefzadeh
Junior Sustainability Analyst

In-depth knowledge: Materials engineering and industrial management, data skills, and a record of successfully advancing sustainability in a mining-oriented industrial organization.

Master’s degree in Industrial Management; Master’s degree from Montreal’s Concordia University; her thesis was on Prospective Life Cycle Assessment in Surface Engineering. 

Daniel Gerrior
Daniel Gerrior
Junior Sustainability Analyst

In-depth knowledge: Life cycle assessment (LCA), related research and data collection, waste to energy 

LCA-focused Master's of Applied Science in Chemical Engineering degree from Dalhousie University, Bachelor of Engineering Technology in Petroleum from Cape Breton University, Bachelor of Science with an advanced major in Chemistry from St. Francis Xavier University. 

Nathan Ayer, Ph.D.
Nathan Ayer, Ph.D.
Senior Sustainability Advisor | 15+ years experience in LCA

In-depth knowledge: aquaculture, forestry, bioenergy, Certified LCA Practitioner.

Author, 12 peer-reviewed journal articles; instructor, Dalhousie Univ., University of Waterloo

Sample Project: Masters' research, land-based aquaculture: "LCA revealed key environmental trade-offs for 'green' technologies."

Our Clients


HP is a multinational developer and provider of hardware components, as well as software and related services

Food & Drug Administration (FDA)

The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services

O-I Glass

O-I Glass, Inc. is an American Fortune 500 company that specializes in container glass products. It is one of the world's leading manufacturers of packaging products, holding the position of largest manufacturer of glass containers in North America, South America, Asia-Pacific and Europe

Michigan State University

Michigan State University is a public land-grant research university

“I have taught packaging sustainability since the Spring 2008 to MSU packaging students. The main goal of this course is to evaluate the environmental footprint of product/packaging systems using LCA concepts and streamlined LCA software. After using many types of software, I have found that PackageSmart does a great job of encouraging system thinking and developing a product/packaging life-cycle perspective among my students.” — Rafael Auras, Ph.D., Associate Professor, School of Packaging, Michigan State University
Becton Dickinson

Becton, Dickinson and Company, also known as BD, is an American multinational medical technology company that manufactures and sells medical devices, instrument systems, and reagents. BD also provides consulting and analytics services in certain geographies


Steelcase is the leading manufacturer of furniture for offices, hospitals, and classrooms

GE Healthcare

As of 2017, GE Healthcare is a manufacturer and distributor of diagnostic imaging agents and radiopharmaceuticals for imaging modalities that are used in medical imaging procedures

Procter & Gamble

The Procter & Gamble Company is an American multinational consumer goods corporation

YFY Jupiter

YFY Jupiter is an integrated brand packaging services company


Bayerische Motoren Werke AG, commonly referred to as BMW, is a German multinational corporation which produces luxury vehicles and motorcycles

Green Chef

Green Chef is an American ingredient-and-recipe meal kit company focused on organic offerings

“PackageSmart has done exactly what I needed it to and I have been totally satisfied with it.” — Jeff Yorzyk, Director of Sustainability, Green Chef

Danisco is one of the world's leading producers of ingredients for food and other consumer products

OTR Wheel Engineering

OTR Wheel Engineering is a diversified integrator, engineering firm, manufacturer and distributor with a Global footprint for specialized Tires, Wheels, Steel Castings, Rubber Tracks, and other fabricated goods

“It has been a great pleasure for OTR Wheel Engineering’s Green Carbon division to work with EarthShift Global on greenhouse gas (GHG) reduction at our tire recycling operations. I remember saying after our first conference call in 2013 that our partnership with Lise Laurin and her team would be long and productive, and that has very much proven to be the case.”

Unifi, Inc., together with its subsidiaries, engages in the manufacture and sale of recycled and synthetic products made from polyester and nylon in the United States, Brazil, China, and internationally

Sustainable Apparel Coalition

The SAC is a global, multi-stakeholder non-profit alliance for the fashion industry


Cisco develops, manufactures and sells networking hardware, software, telecommunications equipment and other high-technology services and products


Xerox is an American corporation that sells print and digital document products and services in more than 160 countries


Merck is a premier research intensive biopharmaceuticals company


DuPont is a global provider of chemicals and specialty products

Dow Chemical Company

Dow manufactures plastics, chemicals, and agricultural products

Eastman Chemical

Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day


Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, and industrial turbines


As one of the world's largest publicly traded energy providers and chemical manufacturers, ExxonMobil develops and applies next-generation technologies to help safely and responsibly meet the world's growing needs for energy and high-quality chemical products

Cotton Incorporated

Cotton Incorporated is a not-for-profit company providing the resources and research needed to help companies develop and market superior, innovative, and profitable cotton products